Exhibitions & Events:
Biella _ presentazione May 8th, 2016
Biella _ Rally Tollegno 1900 - Revival Lana Gatto
Biella _ Rally Valli Biellesi - Oasi Zegna
“Riflessi Biellesi” realized by Daniele Basso
The artwork selected by Ermenegildo Zegna and Tollegno 1900 to the be the trophy of the Challenge “Riflessi Biellesi”, a joint initiative of the two Biella-based wool companies, organized by BMT Eventi - Veglio4x4 and NS Events.
The trophy, designed by the artist Daniele Basso, highlights the organizers’ awareness about the interaction of Art, Fashion and Design as an expression of modernity and a new dimension of the excellence of ‘Made-in-Italy’ and Biella. "Today, the interaction of creative expressions is a consolidated aspect in the major international events - says Basso – where enthusiasm for sport and emotion of art meet and become a social fact. As it happens in attaining excellence, where everybody can make the difference: individually, for the territory and for society!".
Mirror steel and sharp corners, the artist’s expressive signature, reflect the many faces of excellence where innumerable factors have to be coordinated to reach the top, in sport and in life alike. You see your reflection and realize that excellence is a social fact. Every one of us can make the difference. For our own self, for the territory, for the community.
"Interaction of art, fashion and design, acknowledged ‘Made in Italy’ excellences, – states Daniele Basso – is more current now than ever in the major international events connected with the luxury market. It is very important to stimulate the territory to have exchanges with the rest of the world. Excellence starts from variety and knowledge that become the art of know-how at territorial level. A state of mind that gives birth to action and results. This is why Italy is proud of its innumerable excellences".