"In the mirror we are all alike, all suspended between dream and reality. Beyond their function, my mirroring artworks are reflections on the contemporary. Unfinished thoughts longing for a personal meaning....".

Daniele Basso, graduated in Economics (Italy and USA), in Design (thesis at Carrousel du Louvre, Paris) and Communication in Milan, worked in Paris and New York (Versace) and Milan (Publicis and FCA). In 2011 he is at the Sign Off Design exhibition (curator Luca Beatrice) for the 54th Venice Biennale, at the Italian Pavilion (curator Vittorio Sgarbi) and he enters the permanent Collection of the Museo del Parco di Portofino (curator Serena Mormino). In 2012 his solo exhibition at the Rivabella Gallery in Lugano (CH). In 2013 he is invited to the OverPlay exhibition (55th Venice Biennale), he exhibits at CUBO Unipol (Bologna) and in the Vatican. In 2014 he is a guest in Dubai and Saint Petersburg during the art week. In 2015 his solo exhibition at the Ca D'Oro Gallery in NYCChelsea, his Coke It's Me sculpture at Expo Milano, then at GAM in Rome (curator Luca Desiata - pptArt) and finally at the World of CocaCola Museum in Atlanta, he is at the OPEN collective in Venice for the Film Festival and the 56th Art Biennale (curator Serena Mormino), and he create the Gigant monument for the Ski World Cup Alta Badia - Dolomites (Dolomites UNESCO Park). In 2016 the collective exhibition at Contini Art Factory in Venice, the public monumnet Aquamantio (Mosca1916 - Biella Civic Library - curator Marco Marelli) and the sculpture Aureo for the Museum of the Sign and Scripture of Turin (curator Ermanno Tedeschi). In 2017 his solo exhibition Reflections in Argenta (curator Irene Finiguerra), the Luce & Pensieri exhibitions with Paolo Amico at Palazzo Polignac in Venice, Filari di Luce exhibition with Dado Schapira in Poderi Gianni Gagliardo and his solo exhibition at the Galleria Ferrero of Ivrea. Ermanno Tedeschi curator of all the exhibitions. With sculptures in the collections of the Meneghetti Foundation and Boga Foundation, over the years he has been involved in various awards in sports and charity competitions including the Sanremo Awards (67th Festival of Sanremo), Star Team Monaco (SAS Prince Albert II of Monaco), Rossocorsa Ferrari, Inter Footbal Club, Mila Schon and Porche Italia. Since 2006 he has been working with various national and international architecture studios for art installations and monuments in competitions (public and private sector), including the project for Bologna FS Station, Expo Dubai 2020, Reconstruction of the Central Park of the City of Prato, Competition for the Memorial of Shoa in Bologna, the redevelopment of the Biella Borgo del Piazzo and the Grand Paris Express.


Looking in the mirror is an age-old innate gesture, an intimate moment which conveys getting ready before making the scene, whether on stage or in society. Surrounded by a familiar setting, when we look in the mirror we make up the look we want to show. The Mirror is a simple object found in all cultures, unchanged over time yet rich in contents as well as symbolically and emotionally charged. It refers to our cultural identity, the focus on imagination in both industry and society, our ethics and responsibility in making our own future as we wish it to be. It is also a Made-in-Italy concept statement through Fashion and Design, a reflective tool for true reflection on beauty, Art and creativeness, essential qualities to make a better future, thus becoming an ideal instrument to overcome limits and cultural boundaries which dry up human relationships.
We are all the same in front of a mirror, driven towards an eerie unsubstantial dimension suspended between dream and reality, a metaphor of contemporary society confronted with its own wishes and seeking the new meaning of life.


“...The mirrored surfaces of my works are space-time cracks where the soul of objects becomes a message. Beyond their tangible function, they are reflections about modernity, unfinished thoughts to be completed by finding our own meaning…”
“…to the extreme, the crack allows the environment to coexist with our inner dimension at a glance. A fourth dimension where the stillness of signs is opposed to the ever-moving world, where the universal value of concepts survives the indifference of time going by...”
“... just like memory, that matches words and concepts with faces, my portraits imbue faces with the power of ideas and the results achieved by the subjects, conveying their full emotions ...”


"...through light, folds are the embodiment of change, movement, life itself. They collect stories, experiences and events that make up reality as we know it. A metaphor of crises turning into opportunities, unveiling the many facets of reality, which appears as one, but is actually manifold".
"...They use the modern language of new digital technologies and the Net to reveal the emotional instability of contemporary society... they represent the search for our identity and place in the world!...”
"...By describing individuals and objects via the folds of life running through them, they become both unique and iconic, an expression of a precise construction of the self, as we are before a mirror, where we take it upon ourselves to become protagonists… connected by our awareness that our happiness does not rely on events, yet our reaction to them!"


Mirror-polished surfaces: Looking at oneself in a mirror is an innate and ancestral gesture, between private and public, an act of self-awareness that has given rise to society. It is a metaphor I use for its strong communicative value, and to make everyone a part of the piece and its message;
Stainless Steel: A virtually eternal material. Ethical, because it is eco-sustainable and can be recycled. Worked and polished entirely by hand, to confirm the necessary intellectual superiority of man over technology and machinery;
Folds: A physical expression of change, the only true constant in life. Folds represent the experiences and choices we make and that define us. I use folds to describe and give shape to a subject in a way as unique as we all are. Thus, the many triangular surfaces that are generated, represent the innumerable faces of reality, which appears to be one, but is multifaceted… as is truth;
Creative process: Ideation through designs. Development and engineering using the latest technologies for contemporary, almost digital, aesthetics, linked to the Net. Entirely handcrafted execution to confirm man’s superiority over machine.
Art as universal communication: Since its very beginning, Art has been a tool for sharing through its capacity to stir emotions. It generates symbols and transforms the messages and values they contain into universal social facts. Art inspires us with its ceaseless quest for the ecstasy of beauty, the highest expression of a moment. This is all my work tends to: inspiring us to think about the future we would like and urge us to make it real. Not even for us and our children only, but rather for our grand-children.